• Managing portfolio of biscuits category, including brands like Café, Special, Cremo, Chocday, Zeera Kalunji and more.
• Developed and implemented brand plans for both launch and re-launch of brands, which included managing product development, pricing, promotion (from advertising to trade marketing) and ensuring ultimate availability in the market through close collaboration with the sales team.
• Managing marketing campaigns by working in liaison with Lowe Lintas (India), from development of new positioning, story line of advertisements and final execution of the broadcast media - print media and POS are also managed.
• Development of packaging for new products as well as revamping old product designs including that of wrappers and boxes is also looked into in collaboration with DCell India.
• Managing media planning of campaigns with help of Maxus Global (Group M)
• Managing various researches such as CLTs, BHT and FGDs with AC Nielsen; moderated several FGDs and did detailed qualitative analysis in in-house research.
• Coordinating with Active Media for execution of BTL activities.
• Close monitoring of sales team KPIs & market availability
• Analysis of sales as well as RMS data to get core insights on sales progress and growth of categories along with our and competitors brands.
• Visited all LMT\'s, kiryana stores, general stores and others of Lahore, Karachi, Multan, Bahawalpur, Okara and Sahiwal along with sales team to observe availability and better understanding of trade offers, distributor\'s working/servicing and activities of competition.
• Designed & managed ‘Mayfair Visibility Drive’ for Sales Team in which 142 TSOs participated across Pakistan.

• Working as a Digital Media Strategist at an e-commerce company, Shopistan. Responsible for managing different brands, planning and executing strategies, managing their social media accounts (different networks), preparing calendars, reporting and their complete social media marketing.